In Shred Vault’s continuing efforts to convey its value to prospective retail hosts, CEO Brian Gubbels returned from the recent GroceryShop 2025 conference with a number of favorable takeaways:
- Successful stores are creating connected ecosystems that integrate in-store and offsite touchpoints for full-funnel activation. Shred Vault integrates all three, providing an interactive in-store experience to meet a household need after which they are able to receive online verification and monitoring of activity.
- In-store retail media is gaining traction as grocers turn physical stores into digital advertising channels, leveraging QR codes, screens, and interactive experiences. Shred Vault can integrate its substantial advertising and promotional capabilities (video, coupons, rewards, SMS/email marketing), with the interactive experience of its dedicated app, QR code redemption, environmental responsibility, personal and family information security, and support of community fundraising initiatives.
- Shoppers are changing habits to save money, and many are shopping across multiple channels. Because Shred Vault provides a unique solution that can address prominent concerns such as cost-savings, family security, community fund-raising, and sustainability, consumers will go out of their way to use its kiosks, resulting in additional traffic to its retail hosts.
“It is clear that the grocery store industry is responding to a number of unprecedented challenges,” said Gubbels. “The fact that Shred Vault so well fits into their emerging strategies reinforces my confidence in our future.”
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